Assistant Manager - Consumer & Marketing Insights - Online

November 18, 2024

Job Summary:

As the Assistant Manager of Consumer & Marketing Insights - Online at American Airlines, you will play a pivotal role in driving strategic decision-making by analyzing consumer behavior and market trends in the online space. You will collaborate closely with cross-functional teams to develop insights-driven strategies that enhance the customer experience and drive business growth.

Key Responsibilities:

Conduct in-depth analysis of online consumer behavior, including website traffic, user engagement, and conversion rates.
Monitor industry trends and competitor activities in the online space to identify opportunities and threats.
Partner with marketing, digital, and e-commerce teams to develop data-driven strategies for improving online customer engagement and retention.
Generate actionable insights and recommendations through the interpretation of data and analytics.
Present findings and recommendations to senior management and key stakeholders.
Collaborate with internal teams to design and execute research projects aimed at understanding consumer preferences and behavior.

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Required Skills and Qualifications:

Bachelor degree in Marketing, Business Administration, Statistics, or a related field. Master degree preferred.
3+ years of experience in marketing research, consumer insights, or data analytics, with a focus on the online space.
Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
Strong analytical and critical thinking skills, with the ability to translate data into actionable insights.
Excellent communication and presentation skills, with the ability to convey complex ideas in a clear and concise manner.
Proven track record of driving business results through insights-driven decision-making.

Experience:

Minimum of 3 years of experience in marketing research, consumer insights, or data analytics, preferably in the airline or travel industry.

Working Hours:

This is a full-time position with standard office hours. Some flexibility may be required to accommodate business needs.

Knowledge, Skills, and Abilities:

Deep understanding of online consumer behavior and digital marketing trends.
Ability to work collaboratively in a fast-paced, dynamic environment.
Strong project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
Experience working with cross-functional teams to drive results.
Knowledge of statistical analysis techniques and methodologies.

Benefits:

Competitive salary and benefits package.
Opportunities for career growth and development.
Travel privileges and discounts on flights for you and your family.
Health and wellness programs.
Retirement savings plan.
Employee assistance program.

Why Join American Airlines:

Be part of a dynamic and innovative team at one of the world leading airlines.
Make a meaningful impact on the customer experience and business performance.
Access to exciting career opportunities and development programs.
Work in a collaborative and inclusive environment where your ideas are valued and heard.

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