Sr Product Manager - Guest Message Pipeline

About us: 

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. 

 

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization.

 

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success.

 

Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. 

 

Product Teams at Target are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology, discovery and design work.  

 

A role within Target Guest Messaging means a big opportunity to create new capabilities that unlock new and exciting ways to engage with our guests.  In this role you will lead and define product implementation that helps to fuel the continued growth of the Guest Messaging Platform. 

 

The role will focus on the back-end capabilities that power a dynamic and guest focused messaging experience.  You will partner closely with partners across digital, marketing and merchandising to ensure a connected and scalable ecosystem.  Your work will help guide the holistic experience for our guests while providing our business partners with capabilities they can easily leverage to drive key results. This role will identify key opportunities in the Guest Messaging space and develop strategies that account for facets from competitors, guest research, industry and economic trends to improve Target’s guest experience and digital conversion. 

 

As a Senior Product Manager – Guest Messaging, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product.  You will need to leverage the knowledge of your product, as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product.

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You will lead a product and work in unison with engineers, UX designers, data scientists and business partners to deliver a product. 

 

You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.  

 

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.  

 

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

 

About you:  

  • Four-year degree or equivalent experience 

  • 6+ years of product management experience or equivalent domain experience in guest messaging  

  • Demonstrated success in developing and implementing communication strategies that drive guest engagement and growth

 

  • Strong analytical and problem-solving skills with the ability to make data-driven decisions 

  • Experience with technology and ability to facilitate communication between business and technology teams  

  • Experience working in an agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas) 

  • Ability to lead a body of work with cross-functional partners 

  •  Strong communication skills 

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