Targeting Specialist (Twitter)

Responsibilities:

  • Planning and launching advertising campaigns on Twitter Ads: Creating and managing advertising campaigns aimed at attracting new audiences, increasing brand awareness, and driving conversions.
  • Setting up targeting: Identifying target audiences, segmenting users based on interests, demographics, and behavior.
  • Reporting: Preparing reports on the results of advertising campaigns for management with recommendations for further strategy.
  • Exploring new opportunities: Monitoring new Twitter Ads features and researching ways to improve advertising strategies.

The Profile

Requirements:

  • Work experience: Experience in managing advertising campaigns on Twitter. Understanding the platform's principles and the specifics of targeted advertising.
  • Knowledge of Twitter Ads: Ability to set up and manage campaigns, with an understanding of the platform’s tools and metrics for evaluating performance.
  • Analytical skills: Knowledge of Google Analytics, Twitter Analytics, or other systems for tracking the results of advertising campaigns.
  • Self-organization: Ability to manage time and priorities effectively, meet deadlines, and achieve set goals.

The Employer

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