Director of Marketing id-6456

April 11, 2025

We believe deeply in what we do atNorthwestern Mutual Minneapolis. Our mission is Securing Futures, Enhancing Lives and Creating Legacies for businesses and individuals throughout Minnesota, and the country. We do this through helping our clients plan for their financial future so they can realize their dreams. We are looking for individuals to join our company that live by our core values:

Integrity- Strict adherence to moral and ethical principles
Growth- Commitment to improving and challenging ourselves personally and professionally
Commitment- Fulfilling our promises
Professionalism- Displaying the highest degree of appearance, communication, relentless preparation and expertise
Personal Responsibility- Taking accountability for our own actions and results

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As part of the Minneapolis Network Office Team, the Director of Marketing is responsible for providing strategic, data-driven marketing direction, driving the local network office market presence as well as the productivity, revenue and market presence of select financial advisors. The Director of Marketing subscribes to the philosophy, principles and practices of the local Minneapolis based Network Office and aligns our office with the broader Northwestern Mutual system/Home Office.

Reporting to the Chief Growth Officer, the Director of Marketing will be a thought leader that actively seeks opportunities to expose the Northwestern Mutual brand to key affinity markets within the territory. This position is responsible for leading the Department strategy, overseeing the marketing budget, and acts as the liaison with our partners at our Home Office in Milwaukee. This role manages all firm-wide internal and external client acquisition marketing events and supports select financial advisors firm and brand growth by designing their unique marketing plans.

This individual should thrive in an environment that promotes direct engagement with colleagues and delivers concierge level service.

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

For the Network Office

Develop and implement strategic Marketing Plan
Plan, manage and track Marketing Budget
Identify small to large scale marketing events (approx. 1 per month) and work with Marketing team members to plan and execute; internal (brand-building) and external (client/prospect-facing)
Promote and build the Northwestern Mutual brand locally to enhance awareness and receptivity within multicultural and diverse affinity markets
Track and measure marketing programs impact and overall ROI
Oversee plan for marketing education and training
Assist in the implementation of marketing tactics geared towards financial advisor recruitment
Maintain key media and business partnerships that will generate increased exposure for the NO
Support local public relations, advertising and philanthropic efforts

For Select Financial Advisors

Develop and implement customized marketing plans to enhance productivity and grow revenue
Provide oversight on advisor marketing budgets
Manage upkeep of digital assets such as websites and social platforms
Identify, plan and execute strategic client and prospect engagement activities and events
Conduct regularly scheduled marketing consultations to help drive their marketing plans
Serve as the expert on CRM, key marketing strategies and tactics for client segmentation, prospecting, promotion, client experience, affinity marketing, and center of influence development

QUALIFICATIONS:

Bachelors degree in marketing, advertising or communications
5-7+ years marketing experience
Results-driven leader with an energetic, inquisitive personality who embraces disruption and is not afraid to challenge the status quo
Demonstrated success in driving marketing strategies to ROI
Change driver with an ability to motivate individuals and teams
Exceptional written and verbal communication skills
Highly detailed and organized with the ability to prioritize multiple projects
Strong project management and collaboration skills
Ability to maintain confidentiality
Proficiency in Microsoft Office and social media technologies (e.g., LinkedIn, Facebook, and Instagram)
Financial services experience a plus
Previous sales or business development experience a plus
Occasional night/weekend projects as determined by event schedule

ADDITIONAL INFORMATION

Salary $85,000 starting DOQ
Benefit Package includes:

PTO
Health, Dental and Short-Term DI options
Life and Long-Term Disability
Flexible Spending Account Options
Hybrid schedule must work in Minneapolis office 3 days a week

Must be eligible to work without sponsorship

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