Global Marketing Portfolio Specialist id-6465

April 11, 2025

Overview

Hexagon's Autonomy and Positioning division is looking for a talented Global Marketing Portfolio Specialist. Specific responsibilities include steering the strategy, planning and execution of product launches, product marketing, project management for major team initiatives, and collaborating with the marketing team on campaigns and content creation.

You will join the Marketing Communications team at Hexagon's Autonomy & Positioning division, a high-performance team focused on creating impactful marketing that inspires confidence in our company and technologies. This position may be a great fit if you can distil information from multiple sources into strategic product positioning and can manage competing priorities in a collaborative team.

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The Company: Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector and mobility applications. You'll be joining over 24,500 people in 50 countries on the leading edge of your field.

This position is with Hexagon's Autonomy & Positioning division, a global technology leader, pioneering end-to-end solutions industry leaders rely on for assured positioning and autonomy on land, sea and air. Our work touches every aspect of life, from sustainability on Earth to enabling autonomy. Within the Autonomy & Positioning division, your work will contribute to the operation of our brands NovAtel, AutonomouStuff, Veripos and Antcom.

Responsibilities

As a Portfolio Specialist, you would be responsibleto:

Develop and execute go-to-market strategies for existing and new products.

Conduct market research to identify customer needs, market trends, and competitor messaging.

Collaborate with product management, sales, and marketing to align messaging, positioning, and campaigns.

Steer the creation of marketing materials such as brochures, presentations, case studies, and product sheets tailored to different audience segments.

Lead the development of buyer personas and customer journey mapping to inform targeted marketing strategies.

Together with product management, define and communicate product value propositions, ensuring alignment with the overall brand messaging.

Identify opportunities to promote products across multiple markets within the portfolio to ensure consistent delivery of marketing objectives.

Collaborate with the marketing team to drive demand generation through multi-channel advertising campaigns, including SEO, PPC, ABM, and email campaigns.

Develop and maintain relationships with key stakeholders to align portfolio strategies with organizational goals.

Qualifications

Must-Have:

Bachelor's degree in Marketing or Business related.

4-7 years of hands-on marketing experience, including market research, product launches, project management and product marketing.

Strong interpersonal and project management skills, being able to coordinate different moving pieces among various stakeholders

Ability to travel internationally to trade shows and events 1-2x/year

Nice-to-Have:

Experience working in a B2B marketing environment or knowledge of and experience working with automotive, defence, mining, marine, robotics or GNSS/GPS technology

Experience with content writing, lead generation strategies, inbound marketing, video projects, presentations, graphic design

Fluency in other languages such as Portuguese, Japanese, Korean, Arabic or Polish

Understanding of GDPR and global privacy regulations

Experience with Salesforce/Pardot and Demandbase

Key Success Factors:

Curiosity
Empathy
Effective communication
Problem solving
Remote relationship building
Collaboration
Organization
Attention to detail
Adaptability

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