Marketing Operations Manager, Data Enablement id-8717

May 14, 2025

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

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Job Overview

Gusto’s Revenue Operations team is seeking a Marketing Operations Manager, Data Enablement to enhance the quality, integrity, and consistency of marketing data collection and movement across various applications (marketing automation platforms, customer data platforms, and CRM platforms, etc.) and oversee omnichannel marketing campaign audience development. This role will involve developing and maintaining data dictionaries, developing and managing audience segments, and collaborating with cross-functional teams to optimize marketing data processes and relevant systems. The successful candidate will also be responsible for creating data quality dashboards and automated reporting to provide actionable and proactive insights.

Key Responsibilities

The Manager will excel in building and maintaining data dictionaries, developing audience segments using firmographic and behavioral data, and partnering with teams to improve processes and applications. They will be expected to establish high standards of data governance, ensuring accuracy and consistency across all marketing platforms. Effective crossfunctional collaboration with Marketing, Engineering, Data, and other stakeholder teams is crucial to achieving these goals.

Requirements For Success

Success in this role will require strong expertise in data governance, audience development, and data hygiene. Excellent communication skills and a consultative approach to working with various teams are essential. Deep familiarity with marketing automation platforms, customer data platforms, and CRM platforms is also necessary. Candidates should possess a Bachelor’s degree in a relevant field and have 4-5 years of experience in data management, governance, or audience development within a high-volume, high-velocity, data-driven marketing organization.

What You'll Do Day To Day

Oversee data governance initiatives to ensure high integrity, consistency, and accuracy of data across all marketing applications, minimizing duplication and enhancing data quality.

Develop and maintain comprehensive data dictionaries of prospective and current customer data, ensuring all stakeholders have access to accurate, structured information.

Using the customer data platform and marketing automation platform, build and manage audience segments using firmographic, behavioral, and other relevant data to optimize performance across various marketing channels (e.g., email, push, in-app).

Oversee marketing campaign tracking taxonomy and processes; work with campaign owners to ensure proper application of tracking mechanisms prior to campaign launches..

Partner with cross-functional teams to improve processes and software applications, ensuring data is captured and utilized in the most effective and efficient ways.

Lead the creation and maintenance of data quality dashboards and automated reporting mechanisms that provide actionable and proactive insights.

What We're Looking For

Demonstrated expertise in data governance, audience development, and data hygiene, with a focus on leveraging firmographic and behavioral signals to drive marketing outcomes.

Proven experience building and maintaining data dictionaries and managing audience segments for cross-channel marketing efforts.

Ability to lead cross-functional projects, working effectively with cross-functional teams, including Marketing, Engineering, Data, and other business stakeholders.

Excellent communication skills with a consultative approach to collaborating with various teams.

Extensive familiarity with martech and CRM platforms such as Marketo, Salesforce, and related systems.

Minimum Requirements

Bachelor’s degree in Business, Data Management, Information Systems, or a related field.

4-5 years of experience in data management, governance, or audience development.

Experience in marketing technology (marketing automation platforms, customer data platforms, and CRM platforms), marketing operations, or marketing analytics within a high-volume, high-velocity, data-driven marketing organization.

Hand-on experience with marketing automation platforms, customer data platforms, and CRM platforms.

Our cash compensation amount for this role is targeted at $156,000 - $184,000 in San Francisco and New York, and $129,000 - $152,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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