[Remote] Copy of Lead UI/UX Designer – DTC eCommerce Brand

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Note: The job is a remote job and is open to candidates in USA. Whiskey Library is a direct-to-consumer eCommerce brand seeking a Lead UI/UX Designer to enhance customer experiences across their digital platforms. The role involves strategic design, user research, and collaboration with cross-functional teams to create high-performing shopping experiences that drive business growth.


Responsibilities

  • Lead the design of customer journeys across web, mobile, landing pages, checkout flows, and post-purchase experiences
  • Conduct UX research and analyze customer behavior to identify friction points and opportunities
  • Create user flows, wireframes, prototypes, and high-fidelity designs
  • Continuously improve site usability, accessibility, and customer satisfaction
  • Design experiences that improve engagement, conversion rates, average order value, and retention
  • Collaborate with growth and marketing teams to develop and test new landing pages, offers, and funnels
  • Use analytics, heatmaps, session recordings, and A/B testing insights to guide design decisions
  • Balance creativity with measurable business outcomes
  • Develop and maintain scalable design systems and UI component libraries
  • Ensure consistency across all digital touchpoints while evolving the brand experience
  • Establish design standards, workflows, and best practices for the team
  • Advocate for high-quality visual design and user experience across the organization
  • Partner with developers to ensure pixel-perfect implementation
  • Collaborate with marketers, copywriters, and eCommerce managers to launch campaigns and site improvements
  • Mentor and provide feedback to designers and creative team members
  • Drive projects from concept through execution with minimal supervision

Skills

  • 5+ years of UI/UX design experience, preferably in DTC eCommerce, consumer brands, or high-growth startups
  • Strong portfolio demonstrating exceptional UX thinking and visual design
  • Proven experience improving conversion rates and customer experiences through design
  • Expertise in Figma and modern design workflows
  • Strong understanding of responsive design, accessibility, and usability principles
  • Experience collaborating closely with developers and product teams
  • Ability to prioritize effectively and manage multiple projects simultaneously
  • Experience with Shopify or similar eCommerce platforms
  • Familiarity with A/B testing tools and analytics platforms such as Google Analytics, Hotjar, Microsoft Clarity, or similar tools
  • Experience designing subscription, retention, or loyalty program experiences
  • Basic understanding of HTML, CSS, and front-end development constraints

Benefits

  • REMOTE (work model)
  • Opportunity to shape the customer experience of a growing DTC brand
  • High-impact role with direct influence on revenue and customer satisfaction
  • Collaborative, fast-moving, and entrepreneurial environment
  • Freedom to experiment, innovate, and drive meaningful change

Company Overview

  • Whiskey Library is a beverage company that sells whiskey bottles and themed beverage collectibles. It was founded in undefined, and is headquartered in Northport, New York, USA, with a workforce of 2-10 employees. Its website is

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