Senior Performance Marketing Manager, Google id-9459

May 24, 2025

MUST HAVE:

4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)

Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently

Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)

Ability to write compelling ad copy and partner on creative asset development

Exceptional collaboration and communication skills across cross-functional teams

EXPERIENCE: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

YOUR ROLE

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Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

Outcomes (Performance Expectations):

Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals

Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use

Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation

Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS

Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders

Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing

Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities

Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins

Competencies:

Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently

Analytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight

Organizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlines

Collaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes

Growth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trends

Communication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment

Adaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities

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