Senior Product Marketing Manager iPaaS & APIM San Mateo, CA id-8693

May 14, 2025

Description

The Role:

We are looking for a creative, go-getter, product marketing manager to join a winning team. You’ll be part of the SnapLogic product marketing team and will be empowered to make a difference and contribute to the success of our integration platform as a service (iPaaS) and API management capabilities of our intelligent integration platform. It’s a unique position that requires business and technical aptitude. A successful candidate will understand the application integration and API management industries. Experience with product and solutions marketing across verticals such as manufacturing, technology, retail and consumer goods, banking and finance, and higher Ed is a strong plus. Along with demonstrated product marketing experience, the ideal candidate will also know modern marketing methods, as demonstrated clearly through a successful track record of developing content, fueling a digital marketing funnel, and creating sales pipelines that drive growth.

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Reporting to the Vice President of Product Marketing, the ideal candidate has experience building high-performing, high-quality, product and solutions marketing messages, programs, and content. You have proven experience in driving sales enablement, supporting integrated marketing campaigns, collaborating with global and domestic marketing and channel-partner marketing teams, and orchestrating compelling product launches.

We are looking for a strategic, results-driven Senior Product Marketing Manager to lead the go-to-market strategy and execution for SnapLogic’s integration platform as a service (iPaaS) and API management solutions. In this role, you will drive the iPaaS and APIM product marketing vision, shaping market perception, defining positioning, and executing strategies that drive pipeline and revenue growth. You will report to the Vice President of Product Marketing and collaborate cross-functionally with Product, Sales, Digital Marketing, and Partner teams to accelerate adoption and engagement of our AI-powered and data integration solutions.

The ideal candidate possesses a deep understanding of iPaaS and APIM market with a proven ability to communicate value propositions effectively to both technical and business audiences. This role requires strong leadership, storytelling, analytical, and execution skills, along with the ability to influence at all levels of the organization.

This is a hybrid role, based in our San Mateo, CA HQ. Candidates must be able to work from HQ twice weekly.

What You'll Do:

Develop and drive the global go-to-market strategy, including messaging, positioning, and value propositions

Lead high-impact product launches that generate mindshare in the market

Drive sales plays and marketing campaigns that create demand, fuel the digital marketing funnel, and drive pipeline growth for your products

Establish SnapLogic’s thought leadership by developing compelling content, driving social media engagement, speaking at industry events, and engaging with analysts and influencers

Enable sales and customer success teams with training, sales tools, and collateral that articulate the business impact and technical capabilities

Collaborate closely with product management to influence roadmap decisions based on market insights, competitive intelligence, and customer feedback

Support analyst relations efforts to strengthen SnapLogic’s position in industry reports and rankings

Foster relationships with partners and channel teams to accelerate adoption through strategic alliances and co-marketing initiatives

Leverage data and analytics to measure message, content, and campaign effectiveness, optimize marketing strategies, and improve engagement and conversion rates

What We're Looking For:

5+ years of experience in B2B product marketing with 3+ years in iPaaS and/or APIM

Proven track record of successfully launching with measurable business impact

Strong storytelling and content development skills, with the ability to translate complex AI and data integration concepts into simple, compelling messages

Experience working with sales, digital marketing, product management, and partner ecosystems to drive alignment and execution

Deep understanding of iPaaS and APIM trends, market dynamics, and customer pain points

History of active social media presence and engagement

Excellent verbal, written, and presentation skills with experience speaking at industry conferences and engaging with analysts

Strong leadership and stakeholder management abilities, with experience influencing cross-functional teams

Analytical mindset with experience using data to drive decisions and measure marketing effectiveness

Bachelor's degree in marketing, business, or a related field; MBA preferred

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