Social Media Specialist I id-8181
Job Description
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.
What We Want
We are seeking a dynamic and creative Social Media Specialist I to join our team. This role is responsible for creating and building our online community by identifying and scheduling content for Texas A&M University through various social media platforms. The ideal candidate will have a passion for social media, excellent communication skills, and a knack for creating compelling content that resonates with our audience.
What You Need To Know
Salary: Commensurate based on selected candidates experience.
Cover Letter/Resume: A cover letter
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and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.
Responsibilities
Content Production:
- Identify content to promote via social media channels
- Create social media posts according to brand standards and campaigns
- Position Texas A&M news mentions on appropriate channels for amplification
- Assist in covering relevant events (on and off-campus)
Community Engagement and Social Listening:
- Assist in monitoring our online community across all official university social media platforms, including X, Facebook, Instagram, LinkedIn, YouTube and others.
- Stay up to date with the latest social media trends, tools, and best practices to ensure our community engagement and social listening strategies remain effective.
Analytics and Report:
- Assist in tracking and analyzing key performance metrics to measure the effectiveness of content.
Qualifications
Required Education:
- Bachelor’s degree or equivalent combination of education and experience.
Preferred Qualifications:
- Bachelor’s degree in marketing or communications.
- One year of experience in social media management.
- Familiarity with social media scheduling software (e.g., Sprout Social).
- Experience in social media support for non-profit or higher education organizations.
- Social media certification or digital certification (Accredited university or professional organization).
Knowledge, Skills, and Abilities:
- Strong written and verbal communication skills.
- Excellent organizational skills.
- Ability to multitask and work cooperatively with others.
- Knowledge of social media best practices.
Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.
- Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
- 12-15 days of annual paid holidays
- Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
- Automatic enrollment in the Teacher Retirement System of Texas
- Health and Wellness: Free exercise programs and release time
- Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
- Educational release time and tuition assistance for completing a degree while a Texas A&M employee
- Living Well, a program at Texas A&M that has been built by employees, for employees