Behind Target’s best loved brands is a uniquely capable and brilliant team of data scientists, engineers, and analysts. The Target Data & Analytics team creates the tools and data products to sustainably educate and enable our business partners to make great data-based decisions at Target. We help develop the technology that personalizes the guest experience, from product recommendations to relevant ad content. We play a key role in identifying the A/B test opportunities that continuously help Target improve guest experience - whether they love to shop in stores or online at Target.com.

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A role with our Guest Engagement and Marketing Analytics and Insights group means being a part of the team that enables faster, smarter, and more scalable decision-making to compete and win the modern retail market! We’re a student of our guest. You’ll leverage data, statistics, and visualization to create the actionable insights that deliver value across all Target functions. Our savvy reporting and analytics pros use market-leading tools and data automation to make a positive impact that’s felt across the business.

As a Senior Manager Data Analytics with the Guest Engagement and Marketing Analytics team, you will:

Champion Target’s data-driven culture, working closely with Marketing team, to advocate for the use of insights that will direct Marketing Effectiveness efforts towards initiatives with the highest impact.

Build a high performing team through talent pipeline planning, hiring, setting clear expectations and performance management. 

Lead a Marketing data analysts team providing strategic guidance on projects and development monitoring day-to-day measurement, tracking, and reporting, or forecasting marketing effectiveness using MMM and MTA models, etc.

Design and build self-service dashboards using a mixture of analytical and visualization techniques to derive actionable insight from data to influence business and product decisions.

Dive deep into data to proactively identify trends, behaviors, and opportunities to provide actionable insights and identify new opportunities.

Develop test plans, define a hypothesis and relevant success metrics, analyze, and transform raw data into actionable insights, and distribute test results to stakeholders.

Synthesize analysis and results in compelling storylines and communicate to influence key stakeholders. You should have the ability to tell a story around the problem, the solution and the impact and value of implementing a solution.

Develop comprehensive understanding of current stakeholders’ strategic needs across digital platforms. You’ll use your analytical expertise to help determine priorities and areas of focus.

Identify new data to be collected for measuring the success of new products and features, define KPIs, and work with engineering on tracking and instrumentation of data. Partner with data product teams to sustainably automate/enhance data.

Serve as a thought leader and mentor on business domain and analytical techniques to elevate team performance.

About You/Requirements:

BA/BS degree in a technical or quantitative field; or strong equivalent marketing analytics experience

6+ years of work experience in BI, analytics, consulting, agency, in marketing and/or retail preferred

Proficient SQL experience writing complex queries ideally with large volumes of data

Proficient data visualization skills in Tableau, Domo, Looker, etc. (Domo is a plus)

Basic to Intermediate skills in conducting analysis using Adobe Analytics

Candidates with data science (regression, clustering, forecasting, design of experiments) skill is a plus.

Strong communicator capable of interfacing at senior levels

Ability to identify and succinctly summarize roadblocks, constraints, and trade-offs, propose potential solutions, and drive toward resolution

Intellectually curious, high energy with a strong work ethic