Sr. Technical Product Marketing Manager id-8723

May 14, 2025

Job Overview

As our Senior Technical Product Marketing Manager, you will lead the go-to-market (GTM) strategy for our AI and platform solutions, focusing on machine learning, integrations, extensibility, and technical value. You will collaborate with teams across Product, Sales, Services, and Customer Success to introduce new features to the market, create clear and compelling product narratives, and support teams who engage with customers and deliver our solutions.

This role is suited for someone who excels at translating complex product capabilities into clear messages that resonate with both technical and business audiences. You will help prospects and customers understand how our product fits into their broader tech stack and how it addresses key challenges, emphasizing the value of seamless integrations and AI solutions.

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About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.

Responsibilities

Own sales and technical messaging for AI, platform, and ecosystem

Lead messaging for core product areas—AI, integrations, platform extensibility, and configuration—focusing on delivering value for enterprise buyers.

Translate technical concepts such as APIs, AI, machine learning, and data workflows into accessible narratives that resonate across various buyer personas.

Ensure consistent messaging across external assets, product UI, customer-facing materials, and internal go-to-market (GTM) tools.

Stay closely aligned with Product Management to anticipate changes in the product roadmap and adapt positioning accordingly.

Develop technical sales support content to provide a deeper understanding of AI for technical decision-makers, demonstrating how iCIMS AI fits into their tech stack.

Create impactful collateral that drives engagement and conversion

Develop compelling assets—decks, slides, solution briefs, and whitepapers—that communicate product value in both technical and strategic terms.

Equip GTM teams with tools to confidently communicate platform capabilities, ecosystem flexibility, and AI-driven features.

Collaborate with Sales Enablement to deliver internal training sessions and support scalable enablement programs across the revenue organization.

Partner with Demand Generation to shape content that supports key stages of the buyer journey and fuels campaigns.

Bring customer and partner insights into the heart of GTM

Own feedback loops from customers and partners, conducting interviews, analyzing usage patterns, and leading win/loss efforts to refine GTM strategy.

Collaborate with Customer Success, Product, and Revenue teams to capture insights that inform messaging, use case development, and product launch planning.

Stay informed about the competitive landscape and market trends, particularly related to AI and enterprise ecosystems, to maintain sharp and differentiated messaging.

Turn customer data, feedback, and research into actionable insights for product marketing content and strategic initiatives.

Lead strategic GTM efforts for high-impact initiatives

Drive GTM strategy and execution for launches related to AI, integrations, and ecosystem differentiation, ensuring alignment across internal and external teams.

Collaborate with cross-functional partners (Product, Demand Generation, Content, Sales Enablement) to execute launches.

Co-own the AI-specific content calendar with Demand Generation, shaping narratives that balance technical depth with business relevance.

Contribute to analyst engagements and strategic RFPs where clear articulation of platform differentiators is essential.

Be a resource across the organization

Act as a connector between Product, Sales, Customer Success, and Marketing, helping teams communicate complex platform features with clarity and impact.

Provide market context and product messaging expertise to internal teams.

Advocate for consistency in communicating AI, platform, and integration strengths, both internally and externally.

Qualifications

4-6 years of experience in product marketing within a SaaS company, with a proven track record supporting AI and other technical products.

Comfortable working with technical concepts such as AI algorithms, APIs, data flows, integrations, and platform architecture, and translating them into clear customer value.

Strong storytelling and messaging skills, with the ability to tailor technical content for both business and technical audiences.

Experienced in collaborating with Product Management teams to understand roadmap details, identify GTM implications, and shape product positioning.

Strong communication and presentation skills across various channels (e.g., sales enablement, webinars, product demos, internal briefings).

Hands-on experience creating content and tools that support sales, solutions consultants, and customer success teams.

Well-versed in GTM planning, including leading product and feature launches with cross-functional teams.

Analytical and curious, with the ability to synthesize customer insights, product data, and market research into actionable strategies.

Proactive and adaptable, with the ability to manage multiple workstreams in a dynamic environment.

Customer-focused, always seeking to improve understanding, experience, and outcomes.

Proficient with modern workplace and marketing tools (e.g., Microsoft Office, project management tools, analytics dashboards).

Preferred

Experience in HR or Talent Acquisition technology.

Familiarity with tools like Salesforce, Highspot, Gong, Clozd, and/or Tableau.

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