Strategic Business Developer id-6478

April 11, 2025

About the position

As a Semiconductor Business Manager (Americas) at Emerson Test and Measurement (formerly National Instruments), you will play a pivotal role in driving growth and maintaining a competitive edge in the semiconductor Test and Measurement sector. This position is designed for a driven and ambitious individual with a technical background in semiconductors, who is passionate about developing and implementing innovative strategies to enhance our business. You will assist customers in providing test and measurement solutions for their mixed-signal products in a laboratory environment, utilizing NI instrumentation, software, and data management tools. Your domain expertise will be crucial in guiding the Sales organization to identify target markets and customers, ultimately aiming to increase revenue within the mixed-signal validation market segment.

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Responsibilities

Formulate and implement essential growth strategies for expanding the mixed-signal validation business focused on financial gain and customer satisfaction.
Perform market trend and competitive analysis for NI products and solutions.
Define the roadmap for SAM expansion by documenting the market and customer needs in the mixed signal market segment.
Develop Go-To-Market strategies in collaboration with stakeholders and enable various sales channels.
Provide forecast for the mixed signal market segment by understanding the market health, industry trends, opportunity pipelines and customers' investments.
Collaborate with solutions marketers, product managers, and system R&D team members to create technical contents, sales enablement materials that are aligned with NI solutions and customer challenges.
Foster strong relationships with customers and assist account managers in identifying both technical and business requirements.
Develop partner strategies to expand the reach of NI partners and grow NI business.
Stay updated on industry trends and the competitive landscape to maintain the competitive edge.
Prepare presentations and reports to effectively communicate strategies and information to stakeholders.

Requirements

Background in STEM with a bachelor's or master's degree in electrical engineering.
2 to 4 years of experience in semiconductor labs as a validation, application, or product engineer.
Understanding of test and measurement instruments such as Oscilloscopes, Power Supplies, Source Measure Units (SMUs), Digital Multimeters (DMMs), and others.
Proven track record of leading cross-functional teams effectively to achieve business objectives.
Experience collaborating with diverse cultures and global teams.
Strong verbal and written English communication skills, including active listening, influencing, and negotiation abilities.
Willingness to travel within North America, with an expected travel time of 15% to 25%.

Nice-to-haves

Experience working with mixed-signal semiconductor products like Power Management ICs, Signal Chains, Sensors, and more.
Proficiency in programming languages like Python, LabVIEW, C#, and similar languages.

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