User Acquisition Associate Manager, International (6 month contract) id-10417

June 9, 2025

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

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About The Team And The Role

We are looking for an Associate Manager, User Acquisition (International) to support our core streaming business in major international regions (LATAM, EMEA, ASIA). You will own creative execution and optimization across social ad platforms within our performance media campaigns. The Associate Manager will also collaborate internally within the Growth and Paid Media team and externally across departments to develop a data-driven paid media creative strategy, informed by A/B testing. Reporting into the Senior Growth Marketing Manager, you will contribute to global paid media strategy that delivers on business growth goals.

About You

2+ years of experience on a digital marketing team or at an agency, working in ad platforms (e.g., Google, Facebook, TikTok, etc.) – implementing paid media campaigns and optimizing towards performance goals

Experience managing creative A/B testing with a clear hypothesis, experiment setup, and applicable outcome

Demonstrate and problem solving with an analytical and results-driven mindset

Experience with various measurement and analytics tools:

Web analytics (e.g., Google Analytics, Amplitude, Mixpanel)

Mobile measurement partners (e.g., Singular, Adjust)

Data visualization tools (Tableau, Looker, Data Studio, etc.)

Experience in entertainment or subscription-based services preferred, interest in anime

A day in the life of an Associate Manager, User Acquisition (International):

Launch and increase ads across multiple marketing channels for multiple international regions (LATAM, EMEA, ASIA) with a primary focus on paid social

Evaluate ad performance and summarize relevant, applicable insights to a broad range of audiences

Compile and present weekly and monthly creative performance reporting

Develop A/B tests to determine best performing ad formats, creatives, and messaging

Leverage creative performance insights to inform localized paid media creative strategy

Operational support on daily processes such as:

Manage creative library of assets for paid media across international regions and for all performance media channels

Submit paid media creative requests and work with creative project manager on asset development

Manage financial operations such as creating purchase orders and reconciling invoices

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

$45—$45 USD

About Our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

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