Retail Media Strategic Development Lead Director - CVS Media Exchange (CMX) id-9621

May 28, 2025

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

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CVS Health’s Strategy and Partnership team is seeking an experienced Strategic Development Lead Director to help drive our CMX Strategy. The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable solutions for our partners and their teams. The

candidate will have experience working within a matrixed organization as well as experience in leading, coaching and influencing people. Candidates must have strong consultative sales skills, a collaborative and innovative spirit, and be extremely comfortable dealing with ambiguity. We are looking for a high caliber, experienced, and motivated strategic development professional with experience building and/or executing strategic analyses critical to the long-term growth of CMX.

Responsibilities:

Lead CMX strategy development and deployment.

Own the CMX strategy framework and development.

Lead the execution of the monetization strategy through strategic partnerships with

businesses, developers, tech platforms, data aggregators, advertising platforms, and leading media publishers.

Ongoing development of our Pharma/Rx initiative to enable our partners to invest and measure their investment across the CMX platform.

Align strategy to deal flow by identifying potential strategic partners, design creative commercial constructs, lead complex negotiations, and identify win-win scenarios/solutions and bring these partners to the execution stage.

Work closely and collaborate with product, partnerships, marketing, PR, legal and finance to build business cases that support the strategic plan.

C-level and senior management exposure with partners is common.

Ultimately this strategy will improve the long-term, overall value proposition for CVS Health’s Monetization ecosystem by driving growth and value that we can leverage to monetize with our supplier and media partners.

Supporting CVS Health in attracting, retaining, and engaging a diverse and inclusive consumer-centric workforce that delivers on our purpose and reflects the communities in which we work, live, and serve.

Location - Travel up to 20% of the time, including regular trips to Woonsocket, RI. Ability to work Hybrid Model (in office Tuesday / Wednesday / Thursday)

The candidate will have a strong work ethic, be a self-starter, and be able to be highly productive in a dynamic, collaborative environment. This position offers broad exposure to all aspects of the company’s business, as well as significant interaction with all the business leaders.

Required Qualifications

5+ years of experience in strategic partnerships or business development, structuring and negotiating complex agreements, including interpreting legal documents and work with attorneys to complete agreements.

Preferred Qualifications

Collaboration and relationship-building experience — with the experience developing working relationships at all levels of management.

Experience defining, developing, and leading cross-functional initiatives.

Experience working with Product to define product strategy and product requirements.

Experience negotiating complex agreements and finding win-win solutions.

Experience co-creating innovative new offerings in collaboration with partners.

High level of enthusiasm and innovation with experience to adapt easily to change and multitask.

Interpersonal skills and experience developing working relationships inside and outside CVS Health.

Experience in being creative, resourceful, detail-oriented, and highly organized.

Effective presentation and communication skills.

Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

Education

Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required

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