senior manager, Marketing & Integrated Communications (Hybrid - U.S.) id-9642

May 28, 2025

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and its rich tradition, but that also brought a feeling of connection. We are known for developing and supporting partners who share this passion and are guided by their service to others.

As a Senior Marketing Manager, you will lead the development of seasonal and brand marketing campaigns to drive traffic to stores and deepen customer love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans and communication strategies to influence our customers at all points along the customer journey.

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In this highly visible role, you will act as the integrated marketing leader and internal spokesperson for the cross-functional team that contributes to our seasonal go-to-market plans. This is a great opportunity for an experienced, passionate and innovative marketer to contribute to Starbucks success across our national footprint of 17,000+ US retail stores.

As a senior manager, Marketing & Integrated Communications, you will…

· Lead the development and execution of multi-channel marketing campaigns that are rooted in business and consumer insights. Distill inputs from disparate sources (Finance, Menu, Analytics, Social, Media, PR) into compelling strategic recommendations and customer-facing stories that are focused on delivering both short-term and long-term marketing goals.

· Proactively identify new opportunities to drive business growth, customer engagement and brand relevancy throughout the year.

· Lead integrated briefs in partnership with our Innovation team to influence product roadmap and communications strategy for long-term pipeline.

· Lead marketing campaign strategy, development and execution for market tests of new products to validate consumer resonance and inform national launch approaches.

· Develop and implement marketing research plans in partnership with Consumer Insights to inform our strategic briefs and go-to-market strategies.

· Represent strategic recommendations in cross-functional leadership forums to secure leadership alignment from all levels (up to SVP).

· Be a steward of business performance and trends. Interface with Finance and Menu Insights teams to understand performance drivers and tailor our campaigns to achieve our financial goals.

· Author campaign briefs that guide channel prioritization and creative execution. Consult on creative development with internal and external teams to ensure output is on brief.

· Collaborate with a broad group of cross-functional partners to develop comprehensive go-to-market plans, connecting dots across teams to strengthen the work. Inspire and influence others to generate new ideas and identify creative solutions to customer/business challenges.

· Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.

· Bring fresh, creative, big idea thinking for how to drive traffic, deepen brand love and stoke brand engagement in new ways.

We’d love to hear from people with:

· A creative mindset

· Strategic thinking and storytelling skills

· Keen critical thinking and analytical skills

· Proven ability to leverage data to develop strategy, evaluate performance and identify optimizations

· Extensive experience collaborating and leading cross-functional teams

· Ability to communicate clearly and concisely, both orally and in writing

· Ability to confidently develop and deliver recommendations to leadership and cross-functional teams

· Ability to solve complex problems and take new perspective on existing solutions

· Ability to balance multiple priorities and meet deadlines in fast-changing environments

· Functions effectively with ambiguity and change

· Proven ability to respond to and prioritize changing demands effectively

· Ability to influence laterally, vertically and cross-functionally

· Strong project management skills – highly organized and attentive to details

· Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)

Preferred Qualifications:

· Bachelor’s degree, equivalent experience or 4+ years of US military experience

· Progressive experience in product or brand management (5+ years)

· Cross-functional project management experience (5+ years)

· Strong interpersonal skills

· Must be a proactive self-starter

· Ability to work both independently and as part of a team

· MBA strongly preferred

· Understanding of media principles and metrics

· Agency management experience

· Ability to learn quickly and work autonomously

· Experience managing two or more budgets

· Experience managing and developing a team, either directly or indirectly

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