Lingokids is a global leader in educational technology, helping over 185 million families worldwide raise amazing kids through Playlearning™ ,our unique approach that blends education with play. Our mission is to empower children with modern learning experiences, combining educational subjects with essential life skills to help them grow into confident, conscious, and resilient lifelong learners. Our content, developed in collaboration with top education experts and Oxford Press University, ensures an engaging, high-quality learning experience in a safe, ad-free environment .
This dedication to excellence has earned Lingokids multiple industry awards across app, podcast, and video categories, including Best Original Learning App by Kidscreen Awards, National Parenting Product Awards by NAPPA Awards, and Best Parenting Product by Good Housekeeping, among many others! As a Senior Data Analyst on the Product Engagement team, your core mission is to deeply understand the Lingokids user journey - from first install to long-term retention - and translate that understanding into concrete targeting and engagement strategies. You will map how different user segments move through the product, identify friction points and opportunity windows, and recommend specific interventions (content, messaging, features, timing) that help us reach the right user with the right action at the right moment.
Identify key behavioral patterns, friction points, and high-value segments through deep cohort analysis, funnel decomposition, and engagement profiling.
Translate findings into targeting recommendations: define which user segments to prioritize, when to intervene, and what levers (content, notification, paywall, onboarding) are most likely to move the needle. Partner with product managers to design and analyze A/B tests that validate targeting hypotheses and optimize specific journey moments. Work closely with Data Scientists to ensure your segmentations and journey insights feed into modeling and personalization initiatives.
Contribute to content quality evaluation - analyzing how different content types and formats perform across user segments, and assessing how content is produced and how to surface the most relevant content to each user. Depending on the squad, this may include recommendation observability work - tracking what is being recommended to whom, and monitoring diversity, novelty, and coverage across experiments to ensure recommendation quality is visible and measurable.
Advanced SQL : fluent in complex queries (window functions, CTEs, nested aggregations, sessionization) on large-scale data warehouses such as Databricks or BigQuery.
Deep product analytics expertise : strong hands-on experience with behavioral analytics platforms (Amplitude, Mixpanel, or equivalent). Comfortable building funnels, retention curves, cohort analyses, and event-level user flows from scratch. You connect data signals into coherent narratives about user intent, motivation, and friction.
Targeting and segmentation mindset : experience defining actionable user segments and translating them into concrete product or growth recommendations - not just describing who users are, but what to do about it.
Statistical rigor : solid grasp of A/B testing, significance testing, and common pitfalls (novelty effects, SRM, peeking).
Storytelling and influence : the ability to turn complex analyses into clear, persuasive narratives for non-technical stakeholders.
Experience with Python (Pandas, Matplotlib) for more advanced data manipulation or exploratory analysis. Familiarity with DBT or other data transformation tools. Exposure to CRM targeting logic, push/email segmentation, or personalization frameworks.
English is a must: We’re a multicultural team providing a service in English , so while certifications aren’t necessary, fluency is essential. As a fully remote company, clear and effective spoken and written communication , especially in asynchronous and long-form formats, is key to collaborating successfully. We invest in your development up to €2,000 per year for books and training; Remote-Friendly: Work from where you’re most productive, home or our offices in Madrid, anywhere within a 2-hour difference from Spain (GMT+1) .
Home Office Setup: Create your ideal workspace with a €400 allowance for setup and €35/month for remote work expenses, because comfort fuels creativity! Manage your meal, transport and childcare expenses easily with Cobee , integrating them directly into your payroll.
Health Insurance : Access private health coverage at exclusive rates through Adeslas, seamlessly deducted from your payroll, quality care made simple. Enjoy free language classes in Spanish and English, to sharpen your skills and stay connected in a global team.
Visa Sponsorship: If you need a visa to work in the EU , we’ll handle the process and cover the costs to
